Havas Sports - part of Havas Play
The Unmissable Icon by adidas
Havas Play Switzerland kicked off its journey with adidas at the UEFA Women’s EURO 2025 by shining a spotlight on women’s football culture through an unmissable icon: Switzerland’s largest-ever football jersey. Hung with care in Zürich’s main station, it showcased tailor-made brand content and captured the attention of millions of fans throughout the tournament.
Creative
+CX
Nespresso & Faction skis: a collab built for the highest peaks
What happens when recycled Nespresso coffee capsules meet Swiss powder? Meet the new Faction x Nespresso collection: skis, poles and after-ski boots, blending circular design with mountain performance. From immersive landing page to a takeover in Verbier, this is how a sustainability story transforms into a striking alpine statement.
Creative
Delivering the best falls on CANAL+, not on ski slopes
In every great series, there’s a fall. The moment everything collapses. The cliffhanger you never see coming.
In Switzerland, winter has its own version.
With The Fall, CANAL+ Suisse drew a parallel between dramatic on-screen breakdowns and those split seconds on the ski slopes when everything drops. Because whether in fiction or in fresh powder, the fall is what keeps you hooked.
Creative
Theodora turns hospital rooms into magical worlds for kids
Children will always be children, even in sickness. Young patients are now given a creative escape through storytelling. "Rosie and the Rainbow," a whimsical film co-created with the children, premiering in cinemas, offering a heartwarming look into the power of imagination in healing.
Creative
+CX
Become a pitch legend with CANAL+
We all know someone who ruins a series by pitching it badly. Pitch like a Legend by CANAL+ Suisse turned this everyday fail into a legendary pitch. Starring comedian Bruno Peki, giving fans the tools to talk about their favorite shows without spoilers, confusion or drama.
CX
The Innovation Lab from Gaznat: an experience worth trying
Engineers, nanoprene membranes and a methane reactor—powering Switzerland’s largest biogas site in Aigle. Want to see it simply? Take a 3D digital tour. Let’s begin!
Creative
The first ink made of history for The Geneva Opera House
Havas Geneva decided to salvage the famous cultural venue’s old materials to create the first ink that links the institution’s past to its future. Then transformed into fashion by the Swiss artist Fichtre, it’s a unique way to change the opinions of millennials and Gen Z music lovers.
Havas Sports - part of Havas Play
Engage, earn, enjoy, with MyUTMB+
With the ambition of uniting and rewarding the entire trail running community, UTMB launched MyUTMB+: a personalized loyalty programme embedded within the new MyUTMB platform, leveraging Havas Sports’ proprietary research and FRM expertise, as well as UTMB’s data ecosystem.
Creative
No doubt on harassment with DGCS
“Even if the details are blurry.” or “Even if it happened in your own bed.” For Geneva, Vaud and Valais, hesitation becomes a powerful call to action, reminding victims of sexual assault that medical and legal support is available 24/7. No matter the doubt. No matter who you are.
Havas Sports - part of Havas Play
Athlete365 House: the home away from home
During the Olympic Games, athletes and their entourage face intense stress and stimulation. To support them, Athlete365 House has been created: a comforting and connecting space at the heart of the Olympic Village. A home away from home.
CX
Smile, Cailler has a website for you
Cailler’s new joyful brand platform called for more than a refresh. We reimagined Cailler.ch from strategy to UX and content, turning it into a warm, immersive digital experience as delicious as the chocolate itself.
Creative
HUG turns blood donation into something playful
96% of people who could give blood don’t, often out of fear.
So instead of fighting the codes, let's borrow them.
Inspired by retro gaming, we turned blood donation into a life-saving quest, with hearts, stars and +1UPs transforming a simple act into a shared challenge.
Game on. One life at a time.
Havas Sports - part of Havas Play
Orchestrating business performance of the America's Cup
The world’s biggest sailing event demands strategic vision and flawless execution. From installing a dedicated team in Barcelona to welcoming 1.8M visitors in the Race Village, Havas Sports successfully managed the Louis Vuitton 37th America’s Cup sponsorship program.
CX
EPFL introduces the first ever fully-digital annual report
Discover how the EPFL revolutionized its annual report with a fully digital format, offering unlimited access to its world of innovation, education, and research.
Creative
When Tamedia & En Plus give you more than news
News is expected. EN PLUS is everything beyond.
To launch Tamedia’s new digital service, a bold, colorful visual universe designed to stand out in-feed and signal something new.
A social-first campaign turning EN PLUS into more than a feature, a fresh layer of content, culture and discovery.
Havas Sports - part of Havas Play
From fan insights to growth strategy for UEFA
Across UEFA competitions, fans navigate between platforms, content, and touchpoints throughout the season. To increase fan value at every stage, Havas Sports has analysed UEFA’s existing digital ecosystem and designed a strategy grounded in fan insights and fan journeys, shaping acquisition and retention plans by segment.
CX
Dive into the world of Nespresso Vertuo
Dive into Nespresso’s Vertuo Hub — an immersive, colorful platform where you can explore recipes, master machine tutorials, and unlock the magic of this revolutionary coffee.
Havas Sports - part of Havas Play
Making ocean dreams possible through sponsorship
The campaign of the first-ever Swiss-German Vendée Globe finisher called for a dedicated partnership strategy. Havas Sports developed all sponsorship materials and led the commercial strategy for the Oliver Heer Ocean Racing team.
Media
Destination: Experience. SBB’s youth campaign wins an Effie
With the campaign for the GA Night Travelcard, SBB successfully inspired young people to use public transportation. Innovative approaches and experience-focused messaging strengthen SBB’s image as an attractive mobility solution and effectively reach the target group through both digital and traditional media.
Media
Rivella Gelb Launch
The MRC-supported campaign for Rivella Gelb focuses on precise media targeting to specifically reach Gen Z. Thanks to data-driven approaches and effective media planning, the strategy achieves optimized audience targeting, sustainably increasing success and reach. By strategically using digital channels, maximum performance is achieved.
Creative
+CX
Stay in touch with Pilla app & Crédit Agricole Next banq
Financial education is still missing, even in Switzerland.
Meet Pilla from Crédit Agricole next bank, a pension app designed to make the 3rd pillar simple and accessible for a new generation. From naming and branding to full 360° rollout, this ecosystem turns knowledge into power, and connects users to their future.
Creative
Making Switzerland smile with Cailler, one post at a time
With a refreshed brand identity, Cailler needed a social presence to match. On Meta and TikTok, a reinvented strategy, tone and art direction to ensure joyful, authentic and unmistakably Swiss content. One smile. One post at a time. In-house production :-)
Havas Sports - part of Havas Play
Delivering the Explora Journeys' Ocean State of Mind
To elevate Explora Journeys’ guest experience and fan engagement during the 37th America’s Cup, Havas Play Switzerland designed and delivered a 60-day VIP hospitality program alongside a branded 100m² immersive stand in the Race Village.
