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Havas Sports

More meaningful passions

At Havas Sports, we believe in building meaningful connections between sports organizations, fans and brands. We support sports’ organisations by successfully deploying Fan Relationship Management strategies and by generating new sources of revenues. We also advise major brands on their sponsorship investments in sports & entertainment.

Havas Sports’ mission is to support rights holders in on-boarding innovation, building a meaningful fan experience and growing commercial revenues (sponsoring, ticketing & hospitality, merchandising & licensing, OTT, NFT…). Our business unit capitalizes upon its unique understanding of sport and esport fans, their evolution, and their profiles, from Havas Group proprietary research.

Our team deploys a full-service marketing advisory and sponsorship activation offer. In close collaboration with Havas Village expertise (creative, media and Customer Experience) and with the Havas Sports & Entertainment international network, Havas Sports brings FRM to the next level, to provide value to an under-exploited asset: fan data.

Union Cycliste Internationale

My World of Cycling

Havas Sports is proud to partner with the UCI on its new Fan Reward Programme, My World of Cycling, powered by Fanprime.


Data & CRM strategy

Since 2019, Havas Sports supports the design and the deployment of a transformational user-centric program to deliver a personalized digital experience for football fans worldwide.


Team Rebranding

The major esport franchise in Switzerland teams up with Havas Village Geneva to launch a new brand identity, before entering the LEC.