The future of Swiss brands is here. And it’s bright. With the Brand Predictor, the largest brand perception study in Switzerland, over 400 brands from 30 categories are evaluated each year by Swiss consumers in terms of their dynamism and trust. The insights gained are key for the brand preference of the Swiss population. The comparisons of the competitive environment as well as the development over the years can provide important conclusions and recommendations for the brand management and its development.Learn more
of brands could disappear and no one would care
of the content provided by brands is not meaningful to consumers
of companies believe they deliver superior experience...
but only 8% of customers agree