Havas Sports
At Havas Sports, we help brands and rights holders build powerful connections that drive engagement, innovation, and revenue.
With exclusive insights from Havas Group’s proprietary research, we deeply understand the evolving behaviors of sports and esports fans. Thanks to our global network and in-house expertise, we deploy a full-service advisory and sponsorship offer.
We support rights holder by implementing Fan Relationship Management (FRM) strategies, enhancing fan experiences, and unlocking new revenue streams. We also provide expertise in business intelligence and data strategy, helping them leverage insights for growth.
For brands, we offer strategic guidance to maximize sponsorship impact, ensuring their investments in sports and entertainment generate measurable value. Our event expertise enables major sports events and sponsors to create immersive experiences that engage audiences and strengthen brand connections.
During the Olympic Games, athletes and their entourage face intense stress and stimulation, far from home, with their careers at stake, surrounded by unfamiliar people and languages. To support them, the Athlete365 House has been created; a comforting and connecting space where each room serves a unique purpose with dedicated atmospheres and activities. A home away from home.
UEFA aimed to shift from a traditional top-down approach to a truly fan-centric model. Through an international football fan study, we identified audience needs to optimize fan journeys and engagement. This led to a redefined digital ecosystem, tailored acquisition and retention strategies by segment and competition, and innovative activations to enhance fan interaction during key moments of the season.
For the 2024 America’s Cup in Barcelona, Havas designed VIP guest programs with immersive experiences for over 60 days, hosting groups of 12-14 guests per partner, while managing a 100m² branded stand for Explora Journeys to enhance networking and fan engagement.
Experience cycling like never before with the fan rewards programme by the UCI, powered by Fanprime—where every pedal stroke brings you closer to exclusive experiences.
The major e-sport franchise in Switzerland launched a new brand identity, before entering the LEC.
