Havas Sports
At Havas Sports, we believe in building meaningful connections between sports organizations, fans and brands. We support sports’ organisations by successfully deploying Fan Relationship Management strategies and by generating new sources of revenues. We also advise major brands on their sponsorship investments in sports & entertainment.
Havas Sports’ mission is to support rights holders in on-boarding innovation, building a meaningful fan experience and growing commercial revenues (sponsoring, ticketing & hospitality, merchandising & licensing, OTT, NFT…). Our business unit capitalizes upon its unique understanding of sport and esport fans, their evolution, and their profiles, from Havas Group proprietary research.
Our team deploys a full-service marketing advisory and sponsorship activation offer. In close collaboration with Havas Village expertise (creative, media and Customer Experience) and with the Havas Sports & Entertainment international network, Havas Sports brings FRM to the next level, to provide value to an under-exploited asset: fan data.
Experience cycling like never before with the fan rewards programme by the UCI, powered by Fanprime—where every pedal stroke brings you closer to exclusive experiences.
The major e-sport franchise in Switzerland launched a new brand identity, before entering the LEC.
